Apollo Doesn't Use Click Tracking by Default, but it can be Enabled in Settings

Why?

We don't enable click tracking by default because it has been proven to negatively affect email delivery rates. The mechanism the entire industry uses for click tracking is easily identified and penalized by spam filters around the world.

Click-tracking mutates links like "www.apple.com" into "tracking.com/2654a078-1b26-41fd-85ed-871ed7f69650/attcom-tt-3e2ce3ffd157648d9688942800f1b495951c7f4f3c0a91-f994d8cba6f8b41247552f584f78f03c-"

Almost all spam filters think these 'garbled' links can be dangerous and automatically mark emails that contain them as potential spam, even if the rest of your content checks out.

Note: Standard tracking links expire after one month, and will no longer function after that.

What Should I Use Instead?

Apollo heavily optimizes for Delivery Rates, and we provide extensive Insights on Open and Reply Rates. Our automatic tracking of Open and Reply Rates does not negatively impact your deliverability, and these rates convey as much or more than click rates about which of your subject lines and emails are most effective at engaging your Prospects. 

Can I Enable Click Tracking?

If you still would like to enable click-tracking, you can do so in your Personal Settings. 

1. Navigate to Settings > You > General
2. Click the toggle to "Enable click tracking". Since this is a personal setting for each user, be sure to have all of your Teammates do the same if you want emails sent from them to have click tracking enabled as well.

Related Resources:

• How Does Email Open Tracking Work?
• Why Are my Own Opens Being Tracked?