A critically important aspect of doing cold outbound emailing effectively is targeting. By being specific in your approach, you’ll have higher overall engagement.
While there is a time and place for email-blasting, being personalized and targeted in your approach will lead to more relevant content, better response rates, and exposure to contacts who will be excited to receive your messaging and offers.
Un-targeted email campaigns, on the other hand, will lead to lower engagement and response rates, annoyed email unsubscribe requests, and worst of all, your messages being marked as irrelevant SPAM. Over time, this may have a detrimental impact on your domain score and deliverability, and at worst, can have your domain blacklisted.
Remember, the better you know who you’re targeting in terms of buyer persona, characteristics, interests, motivations, and pain points as well as how they perceive you - who you are, what company you represent, what your intentions are, and how your email is crafted and presented - the better success you will have.
Thankfully, Apollo makes it extremely easy to do effective targeting!