Guide to Sending Bulk Email Safely
White labeling your new email will improve your deliverability and ISP reputation moving forward.
For better deliverability with a new email/domain, we recommend you do the following:
- Set up sending limits in accordance with this documentation: https://support.apollo.io/hc/en-us/articles/360000116072-Apollo-Sending-Limits-and-Email-Provider-Rate-Limits
- Setup a Tracking Subdomain: https://support.apollo.io/hc/en-us/articles/360009535331
- Authenticate your email with DKIM: https://support.google.com/a/answer/174124
- Publish an SPF record: https://support.google.com/a/answer/178723
- Publish a DMARC policy: https://support.google.com/a/answer/2466580
Here’s an article that Gmail created which is helpful in figuring this out:
https://support.google.com/mail/answer/81126?hl=en
This article also helps explain how all of these pieces fit together:
https://support.google.com/mail/answer/81126?hl=en&vid=0-955761760091-1501886726852
Comments
0 comments
Please sign in to leave a comment.