Guide to Sending Bulk Email Safely

White labeling your new email will improve your deliverability and ISP reputation moving forward.

For better deliverability with a new email/domain, we recommend you do the following: 

1. Set up sending limits in accordance with this documentation: https://support.apollo.io/hc/en-us/articles/360000116072-Apollo-Sending-Limits-and-Email-Provider-Rate-Limits 
2. Setup a Tracking Subdomain: https://support.apollo.io/hc/en-us/articles/360009535331
3. Authenticate your email with DKIM: https://support.google.com/a/answer/174124
4. Publish an SPF record: https://support.google.com/a/answer/178723
5. Publish a DMARC policy: https://support.google.com/a/answer/2466580

Here’s an article that Gmail created which is helpful in figuring this out:

https://support.google.com/mail/answer/81126?hl=en

This article also helps explain how all of these pieces fit together: 

https://support.google.com/mail/answer/81126?hl=en&vid=0-955761760091-1501886726852

Related Resources

• Avoiding Spam Blockers