Check Out these Examples of Great Cold Emails to Engage your Prospects in Multiple Stages

Disclaimer:

Many pros have exponentially grown their business by experimenting with outbound email on a variety of test audiences. However, success is not instantaneous; it takes multiple iterations and improvements to perfect outbound emailing.

For a majority of first time outbound gurus, it takes around 10 different experiments to truly optimize your target messaging and campaign. You can succeed by being persistent and experimenting to see what works. Write different types of messages; ignore certain outreach styles that don't seem like a good fit for your target audience or decision-maker – and use your Apollo Insights and Reports to learn what works best for you.

These are a collection of template to give you a good idea of what some effective, historically-successful campaigns have looked like. Again, creativity and customization around your product and services are key, but the basic concepts of writing concisely and effectively remain the same.

Sample 1:

Subject: {{company}} <> {{company}}

Hi {{name}},

My name is ___ with ____.

We help [specific company type] with [one liner].

I wanted to learn how you handle [thing your company handles] at {{company}} and show you what we’re working on.

Are you available for a brief call at [list or link to time options]?

Sample 2:

Subject: {{company}} <> {{company}}

Hi {{name}},

I’m trying to figure out who is in charge of [leading general statement] there at {{company}}.

Would you mind pointing me towards the right person please, and the best way I might get in touch with them?

Thank you!

Sample 3:

Subject: How to [insert value prop pitch]

{{name}},

I’d like to discuss your _______.

We’re helping other [industry] companies collect their prospects straight from professional social networks and import them directly into their CRM (adding phone numbers and email addresses).

Quick question: can you put me in touch with whoever is responsible for new prospecting tools at {{company}}?

Sample 4:

Subject: {{company}} + {{Your_Company}}

Hi {{name}},

My name is Roy and I’m a co-founder at Apollo. We help sales managers ramp up their outbound sales and marketing in minutes at companies like Segment, TalentBin, Sprig, and Poppin.

I wanted to learn how you currently handle outbound sales and show you what we’re working on.

Are you available for a quick call tomorrow afternoon?

Sample 5:

Subject: sales idea for {{company}}

Hello {{name}},

What would it mean to your top-line revenue if you saw a 70% increase in contact rates, 50% improvement in closes, and 40% increase in quota-hitting sales reps?

Let’s find a few minutes to talk about how ____ is providing these results to our clients.

I’m available tomorrow [insert 2 times you’re available]. Can we sync up?

Sample 6:

Subject: [my company/product's core value proposition]

Hi {{name}},

I hope this note finds you well.

I’ve been working for a company called [my company] that specializes in [X, Y and Z]. In thinking about your role at {{company}}, I thought there might be a good fit for your group.

[my company/product name\] has garnered a lot of attention and I think it’s something that your organization might see immediate value in.

Can you help me get in contact with the right decision-maker?

Sample 7:

RE: Previous reply

Hi {{name}},

I just wanted to circle back on my email below re: getting you a comments widget for your site. Are you free for a quick call on Monday or Tuesday? Across similar-sized partners, we’re seeing an average increase of 1 minute on site with the addition of our widget.

Sample 8:

RE: Previous reply

Hi {{name}},

I didn’t hear back from you last week when I was looking for the appropriate person managing your [statement].

That’s not a problem. If it makes sense to talk, please let me know how your calendar looks. If not, who is the appropriate person to speak with?

Sample 9:

RE: Previous email

{{name}},

I’m hoping you can help me, who handles the [insert pain point here] decisions at {{company}} and how might I get in touch with them?

Sample 10:

Subject: [competitor X and Y]

Hi {{name}},

Just wanted to send you an example of how we’re working with [competitor X and Y] to deliver this solution. Check it out here [link to example].

So far feedback has been extremely positive. Would love to get you guys up and running too -- do you have a few minutes to chat this week?

Sample 11:

Subject: How can we help {{company}}

{{name}},

We have a service that will help you [insert quick one liner about the value your service delivers] and have helped similar businesses achieve [XYZ results].

What’s the best day/time this week or next for a quick 15 minute conversation?