Sample Outbound Email Templates

Table of Contents

• Overview
• Initial Contact Templates
• Follow Up Templates

Overview:

When done correctly, outbound email is an effective way to engage with new prospects. It can help grow your business and expand your audience reach.

Experimentation is important to a successful fully optimized outbound campaign. Be prepared to A/B test different messaging styles to find what works best for your target audiences.

Refer to the templates below for examples of effective outbound emails.

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Initial Contact Templates

Each of these templates includes snippets to automatically pull in relevant information from a contact's profile. We have also included blanks to indicate where you should add additional personalization details. Keep in mind, while they are a good starting point, you may want to refine and customize them to best fit your goals and customer needs.

Sample 1:

Subject: {{company}} <> [Your Company Name]

Hi {{first_name}},

My name is _____ from _____.

We help {{industry}} companies with _______. I wanted to learn about how you handle ______ at {{company}} and show you what we're working on.

Are you available for a brief call on {{now_weekday->plus_1}} or {{now_weekday->plus_2}} this week?

Sample 2:

Subject: {{company}} <> [Your Company Name]

Hi {{first_name}},

I’m trying to figure out who is in charge of {{vertical}} at {{company}}.

Would you mind pointing me towards the right person and letting me know the best way to get in touch with them?

Thank you!

Sample 3:

Subject: How to [insert value prop pitch]

{{first_name}},

I’d like to discuss your _______. 

We’re helping other {{industry}} companies collect their prospects straight from professional social networks and import them directly into their CRMs (while enriching them with phone numbers and email addresses).

Quick question: can you put me in touch with whoever is responsible for {{vertical}} at {{company}}?

Sample 4:

Subject: {{company}} + [Your Company Name]

Hi {{first_name}}, 

My name is ___ and I’m a ___ at ___. We help {{title->plural}} ramp up their {{vertical}} efforts in minutes at companies like {{#if industry == industry marketing}}Sparks, Jumpshot, and Deepcrawl{{#else}} Segment, TalentBin, Sprig, and Poppin.{{#endif}} 

I wanted to learn about how you currently handle outbound sales and also show you what we’re working on.

Sample 5:

Subject: Sales idea for {{company}}

Hello {{first_name}},

What would it mean to your top-line revenue if you saw a 70% increase in contact rates, a 50% improvement in closes, and a 40% increase in quota-hitting sales reps?

Let’s find a few minutes to talk about how {{company}} provides these results to our clients.

I’m available in the {{now_time_of_day}} on {{now_weekday->plus_1}} or {{now_weekday->plus_2}}. Can we sync up?

Sample 6:

Subject: [Your company/product's core value proposition]

Hi {{first_name}},

I hope this message finds you well.

I work for a company called _____ that specializes in {{vertical}} solutions. Considering your role at {{company}}, I thought we might be a good fit for your group.

At ______, we have garnered a lot of attention and I think it’s something that your organization might see immediate value in.

Can you help me get in contact with the right decision-maker?

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Follow-Up Templates

Sample 1:

Subject: RE: _____

Hi {{first_name}},

I just wanted to circle back on my email below re: Getting you a comments widget for your site. 

Are you free for a quick call on {{now_weekday->plus_1}} or {{now_weekday->plus_2}}? 

Across our partners' websites, we’re seeing an average increase of 1 minute on site with the addition of our widget.

Sample 2:

Subject: RE: _____

Hi {{first_name}},

I didn’t hear back from you last week when I was looking for the appropriate person managing ______ at {{company}}.

That’s not a problem. If it makes sense to talk, please let me know what your schedule looks like this week. If not, who is the appropriate person to speak with?

Sample 3:

Subject: RE: _____

{{first_name}},

I’m hoping you can help me. 

Who handles the [insert pain point here] decisions at {{company}} and how might I get in touch with them?

Sample 4:

Subject: [Competitor X and Competitor Y]

Hi {{first_name}},

Just wanted to send you an example of how we’re working with {{#if industry == industry sales}}Competitor Name, and Competitor Name {{#else}} Competitor Name and Competitor Name{{#endif}} to deliver _____. 

Check it out here [link to example].

So far, feedback has been extremely positive. Would love to get you up and running—do you have a few minutes to chat this week?

Sample 5:

Subject: How we can help {{company}}

{{first_name}},

We have a service that will help you [insert quick one-liner about the value your service delivers]. We've helped similar businesses achieve ________.

What’s the best day/time this week or next for a quick 15-minute conversation?

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