Everything you Need to Know About Active, Paused, Failed, Finished, and Unresponsive Contacts in your Sequences
Overall, Sequence Status indicates where a given contact is in a given sequence (and what will happen next). There are 5 default statuses, and you can even sort your contacts by them if you navigate to your sequences page, click to view an individual sequence, and click the contacts tab:
The contact is in the sequence and continuing to advance through the steps within it.
The contact is paused at a specific step in the sequence. Whenever you flip the master switch to turn off an active sequence, all the contacts in that sequence will be paused until you flip the switch back on to resume it.
More often, a contact is placed in this status automatically when our system receives an automated out-of-office email reply to a sequence email, more info on that here! If there's a return date on that automated reply, our system will automatically resume that contact in the sequence (send them that email). If not, you can click the dropdown button to the far right of your paused contact to resume them in the sequence right away, set a date to auto-resume, or even finish or remove them from the sequence altogether:
Pro Tip: Roll over the paused icon where it's listed below the name of each contact to see more details on why that contact is paused
The last email our system tried to send the contact wasn't delivered, either because that contact's email address doesn't exist any longer or your last email was rejected/marked as SPAM.
It's always a good idea to scan this list to update the email addresses for any contacts you might have a new email for and resume them in your sequence, or else to ensure you have a logical contact stage applied to ensure you don't add them to other sequences.
The contact made it through your entire sequence or took an action that updated their status to (a successful) Finished - i.e., they replied to an email or scheduled an appointment with you. Once a contact is finished in a given sequence, you're likely in contact closing the deal with them and/or you can add them to another sequence.
You can also visit the contacts tab of any active sequence to manually update (click the dropdown button to the far right of any individual contact in your sequence) a contact's status to Finished, whether or not they've gone through all its steps, if you wish to add them to a different sequence right away.
Our system didn't send the last email the contact would have received in your sequence. This is always based on a concrete reason, most commonly because that contact or the account they belong to has been put into a stage that you have listed as a do-not-send exception (you can always check these in the Settings tab of any given sequence).
Check out this comprehensive doc on each Not Sent status, and how you can resolve each one.
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