Battle-Tested Content & Strategies for Sequences that Sell

Some Effective Types of Longer Sequences

Case study breakdown
- Construct a separate email (Step) for every metric in the case study – break down the problem and solution
Prove expertise
- Communicate what you know about specific technologies, industries, titles, verticals, etc.
- Describe what's unique about your level of service
What it's like working with you
- aspects of your service or brand that add value for your customers
- Webinars
- Your Support & Success resources and/or service levels
- What's enticing/easy about your Process
Share content
- Give them up to three clear and concise reasons why they should open your link
- Example: "In this document, we outline how delivering a customized video that mentions your target company's name directly increases conversion by 30% along with other pro tips about what's worked best for companies like yours."
- Mention the science behind the outcomes you're describing with concrete percentages and actionable insights
- Optional: include an image that links to video content only in later Steps in your Sequence (videos or images in initial outreach emails may be caught by SPAM filters)
Diagnosis
- Diagnose the most common and well-recognized issue your Contacts are facing

Good phrases for getting a Call
- "Are you available for a call {{now_weekday->plus_1}} or {{now_weekday->plus_1}}?"
- "Can you touch base on a call this week?"
- Later email: "How does this coming {{now_weekday->plus_1}} looking for you, {{first_name}}?"
Direct Requests for Yes or No or super simple answers that don't require much thought for your Contacts to respond
- "Are you currently using a video solution at {{company}}?"
- "How much time do you / your team members (of a certain title) take to do X?"
- Ask a leading question that subtly brags about your company in a comparison based on your industry knowledge