Battle-Tested Content & Strategies for Sequences that Sell
Some Effective Types of Longer Sequences
Case study breakdown
Construct a separate email (Step) for every metric in the case study – break down the problem and solution
Prove expertise
Communicate what you know about specific technologies, industries, titles, verticals, etc.
Describe what's unique about your level of service
What it's like working with you
aspects of your service or brand that add value for your customers
Webinars
Your Support & Success resources and/or service levels
What's enticing/easy about your Process
Share content
Give them up to three clear and concise reasons why they should open your link
Example: "In this document, we outline how delivering a customized video that mentions your target company's name directly increases conversion by 30% along with other pro tips about what's worked best for companies like yours."
Mention the science behind the outcomes you're describing with concrete percentages and actionable insights
Optional: include an image that links to video content only in later Steps in your Sequence (videos or images in initial outreach emails may be caught by SPAM filters)
Diagnosis
Diagnose the most common and well-recognized issue your Contacts are facing
Great Calls to Action
Good phrases for getting a Call
"Are you available for a call {{now_weekday->plus_1}} or {{now_weekday->plus_1}}?"
"Can you touch base on a call this week?"
Later email: "How does this coming {{now_weekday->plus_1}} looking for you, {{first_name}}?"
Direct Requests for Yes or No or super simple answers that don't require much thought for your Contacts to respond
"Are you currently using a video solution at {{company}}?"
"How much time do you / your team members (of a certain title) take to do X?"
Ask a leading question that subtly brags about your company in a comparison based on your industry knowledge
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