All Sequences Have Statistics That Are Based on the Total Number of Contacts Added to Them
To view these statistics, click on the Overview tab when viewing a sequence. From here, you'll see that there are numbers at the top left and top right, and these are detailed below.
Left-most statistics are based on contact stages
Clicking on an individual statistic will bring you to the relevant stage in your sequence's Contacts tab.
- Active: The total number of contacts who are currently in the sequence
- Paused: The total number of contacts who are currently in the sequence, but are paused on a certain step
- Finished: The total number of contacts who have either completed the sequence or met a 'mark sequence as finished' trigger in the sequence's Settings tab
- Bounced: The total number of contacts who had their email bounce after receiving a message in the sequence
- Not sent: The total number of contacts who have met a 'mark as failed when' trigger in the sequence's Settings tab
Right-most statistics are based on email tracking
Clicking on an individual statistic will bring you to the relevant email category in your sequence's Emails tab.
Important Note: The totals you see in the Delivered and Open categories will rarely line up between the Overview tab and the Emails tab. This is because the Emails tab shows stats relative to the emails themselves, rather than the contacts who were emailed. The Overview tab, however, shows stats relative to those contacts. It's possible to deliver more than one message to a contact in a sequence, so this explains the discrepancy.
- Scheduled: The total number of contacts currently scheduled to receive a message in the sequence
- Delivered: The total number of contacts who have been delivered at least one message in the sequence
- Open: The total number contacts who have opened at least one message in the sequence
- Click: The total number of contacts who have clicked at least one link in the sequence's messages
- Reply: The total number of contacts who have replied to at least one of the sequence's messages
- Interested: The total number of contacts who were marked as interested after receiving one of the sequence's messages, or accepting a calendar invite
- Opt out: The total number of contacts who have clicked an opt-out (unsubscribe) link in one of the sequence's messages
Aggregate Statistics are Determined by the Total Number of Emails Delivered in the Sequence
The overall sequence percentages are calculated by dividing by the total number of emails delivered. When hovering your mouse over the percentages, you will then see the numerical count for that stat.
In the example above, the 82.2% open rate for the entire sequence is determined by the total number of open emails (106) divided by the total number of delivered emails (129). Email stats in individual sequence steps are calculated the same way as the aggregate (dividing by the total number of emails delivered for that one message).
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