Anytime You Send a Message, There's a Chance That Viewing It in Your Email Client Will Cause Us to Think It Was Opened
There Are Two Primary Ways We Can Identify Self-Opens To Ensure They're Not Counted
- If you have installed our Chrome extension (here), we will automatically nullify self opens because we can see which emails you have sent via the supercharged extension connection.
- If you have not installed the Chrome extension, we will check the network IP address of the opener and compare it against the address that was most recently associated with the sender (whatever address they had when logged into Apollo). That said, if we cannot read your network's IP address (security settings can sometimes lead to this), then we will not be able to reliably exclude your opens.
- Important Note: Interactions with unsubscribe links and tracking links are intelligently excluded in the same way as opens. When we detect that the unsubscriber and email sender have the same network IP address, we will automatically exclude the unsubscribe link in the message.
When Can't We Detect Self-Opens?
If you open one of your emails on a device that's connected to a cellular network, for example, there is no way we can identify that open as coming from a user in Apollo to then nullify it in terms of open tracking. You must send and open your messages on devices that are connected to the same network for us to detect self-opens and ensure they're not counted. If that's not possible, then you will need to view your messages on a device that has the extension installed.
To learn more about how open tracking works (in general), be sure to check out this resource.