Exact Date/Time Sequences Will Only Send a Maximum of 30 Emails Per Scheduled Time In Order to Protect Your Sending Reputation
What is an Exact Date/Time sequence?
An 'Exact Date/Time' Sequence is a type of Sequence that allows you to send a small batch of emails to a set of Contacts on a specific day and time, rather than our typical Sequences that send after a relative amount of wait time you set between your sequence steps, within whatever sending windows you configure. This is not a common tactic in sales, but it can be helpful to hit a specific group of contacts at optimal times to encourage engagement.
By default, the Specific date/time Sequence type feature is turned off for all Apollo Apps, because it's not a common need for sales teams. If you'd like access to this feature, contact firstname.lastname@example.org or drop a note in the support widget at the bottom righthand corner of your screen and we can activate it for you.
How do I use it?
The 'Exact Date/Time' Sequence type sends a volume of emails at your specific date and time within the full 60 seconds of that given minute. As a protection, if your email is scheduled for Monday at 10:31am, your email volume is limited to be able to send up to 30 emails between 10:31am and 10:32am. After that minute, no more emails will send through that scheduled step until the scheduled time of that step is changed to a future date.
Why is it designed this way?
Without this limitation, your email provider would notice the use of automation, given the leap in email volume in one minute, and may likely shut down your email for 24 hours or more. This is a common practice email providers use to prevent spam and malicious acts throughout their system. We built Apollo to take that risk into account, so your access to email is not interrupted.
The 'Exact Date/Time' Sequence type can be used for strategic emails that rely on specific timing in batches of less 30 contacts or less. Common practice is to send larger volumes of emails to contacts within a wider range of hot hours in a day and day of the week, which can be identified with a report of your hours and day of the week with the highest # of replies and # of interested emails / meetings set or # emails opened.