When you have contacts in both Apollo and either Hubspot or Salesforce, and you do not currently have your CRM linked, and you choose to link your CRM, this is how we will attempt to identify if the contacts/leads are the same:
For contacts: Either first name, last name, and company domain (URL) are an exact match, or the email address is an exact match
For accounts: Company domain (URL) and name are an exact match
If the above criteria are not completely met, then a new contact or account will be created in your CRM.
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