When Salesforce or HubSpot is connected to Apollo, we will automatically sync all record owners regardless of whether they are Apollo users. In this case, the "Owner" section for the specific contact or account will show the owner's Salesforce or HubSpot email, followed by a message that indicates they do not use Apollo.
Note, however, that it is not possible to manually set non-users as owners in Apollo (they can only be synced from your connected CRM).
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